(I know it's not really Friday, but I sure wish it was!)
As you've seen, I have not been updating my blog lately. If you've stopped by my shops, you also know that I'm not listing new items and I'm letting all of the current items expire. I have made the difficult decision to shut down Elle's Beads. I won't be updating the blog again any time soon, if ever, for the same reasons.
If I could give a crafter some advice about starting a business online, it would be to determine upfront how much time you wish to invest in building your business and how you will measure success. Back in 2009 when I started Elle's Beads, I thought I wanted to run my jewelry business as a full job. It didn't take long for me to realize that the "Quit Your Day Job" lifestyle wasn't actually what I wanted. Instead, I decided it would be a lot more fun to make whatever I wanted to make on my own time without the pressure of needing to bring in extra income. That worked really well for me. Through blogs, Twitter, forums, and teams I met tons of interesting people from all over. I am grateful to have had these experiences.
However, as I've said in previous posts, part of the calculations you should do when you're making business decisions is a cost/benefit ratio. You have to be mature enough to define what success means for you and then evaluate whether or not what you're putting out is worth what you're getting in return. In other words, you have to decide at what point you need to step back from the business or shut it down altogether.
For me, the other things I have going on in my life are more important to me than running and promoting Elle's Beads. I work full-time at a day job, and starting tomorrow I'll be working an additional part-time job in the evenings and on weekends. I'm doing all this so that I can be in a better financial position when I start law school in the fall. The school I'll be attending is 4 hours away, so in between work hours, I'll be spending a lot of time packing, cleaning, and getting ready to move. (Not to mention that I'll be looking for a place to live up there as well.) Additionally, since first-year, full-time law students are strongly encouraged not to work even part-time during the first year, I'm relatively certain I won't have time to make things, photograph them, edit the photos, and list them online. I am completely sure I won't have time on top of that to do any promoting of my shop whatsoever. Since my future career opportunities are more important to me than my beads, my cost/benefit analysis is telling me to quit while I'm ahead.
I want to thank each and every person who has posted comments here, bought jewelry from me, or has given me support in other ways. While it's possible that I'll come back next summer or in a few years down the road, returning isn't in the cards right now. My Etsy account will remain open, even after the last item has expired, and I paid out the nose for a lifetime Zibbet account, so I'll have a presence over there as well. Be sure to keep in touch!
Until next time,
Elle
Wednesday, April 6, 2011
EB Friday Hotlist: All Good Things...
Posted by Elle at 6:34 PM 1 comments
Labels: Annoucements, EB Friday Hotlist, EB Updates
Thursday, March 3, 2011
Weekly Treasures: Amber Sunsets In Your Life
Continuing this week's "sunshine" theme, I'm pleased to share with you a treasury by the talented Freedom32 on Etsy:
My beaded peace sign bookmark made it into this beautiful color-themed treasury:
Be sure to check out Freedom32's original paintings and other items, as well as the shops featured in her treasury. Feel free to leave a comment both here and on the treasury to let us know what you think!
Until next time,
Elle
Posted by Elle at 12:00 PM 0 comments
Labels: EB Updates, Other Artisans, Weekly Treasures
Monday, February 28, 2011
Weekly Treasures: Orange You Wanting a Bit of Sunshine?
I hope the weather where you are is as gorgeous and warm as it is here. I'm so glad that all of February wasn't a snowy/rainy drag! Danaemau brought some of that sunshine to Etsy last week with a beautiful orange treasury:
This fabulous buyer was kind enough to include one of my own items in her gallery - my deep orange ladybug earrings:
Posted by Elle at 12:00 PM 0 comments
Labels: EB Updates, Other Artisans, Weekly Treasures
Thursday, February 10, 2011
New Items from Elle's Beads
As you may remember, I'm a big fan of Animoto slideshows for showing off one's work and creating YouTube videos. Here's the newest slideshow I made featuring some new items I'm working on listing on Etsy:
As you can see, I'm trying to add a lot of bright, colorful items, especially in yellow - one of the colors that isn't represented often in my shop. What new items, colors, or styles are you working with this winter? Let us know in the comments!
Until next time,
Elle
Posted by Elle at 8:00 AM 0 comments
Labels: EB Updates
Monday, February 7, 2011
Weekly Treasures: Helloooo Yellooooww
My yellow beaded chunky ring is making waves again in a lovely treasury featuring members of the Queer Etsy Street Team. Check out the entire treasury below or click here:
Be sure to check out all of the shops, including the curator's (AllThatIAm). She makes beautiful wire and gemstone jewelry. Here's one of my favorite pieces from her shop:

Sterling Silver Wire Wrapped Pendant $395.00
Posted by Elle at 8:00 AM 0 comments
Labels: EB Updates, Other Artisans, Queer Team / LGBT Pride
Wednesday, January 26, 2011
Weekly Treasures: The BEST Spring Collection
I don't know if you're following the national weather stories, but this has been an unusually snowy and (in my opinion) dreary winter. Sometimes it's encouraging to look forward to warmer seasons and relief from slippery black ice and high heating bills. One of my fellow Etsy sellers and BESTeam members has decided to beat the cold with a brightly colored team treasury in the spirit of springtime:
The item of mine pulled for this treasury is my Yellow Beaded Chunky Adjustable Ring:
Be sure to check out the curator's shop, Your Daily Jewels, and all of the wonderful BESTeam shops represented here!
Also, if you made or were included in a spring or summer-themed treasury, be sure to post the link in the comments!
Until next time,
Elle
Posted by Elle at 8:00 AM 0 comments
Labels: EB Updates, Other Artisans, Weekly BEST, Weekly Treasures
Monday, January 17, 2011
Weekly Treasures: Summer Colors
It's been an unusually long, cold, and snowy winter here in my state following the longest summer and shortest fall I remember in my lifetime. I've made an active effort to create items in bright yellows, oranges, and reds lately to contrast with the dreary, gray weather we've been having. Etsy treasury creators have taken to making bright, summery treasuries as well. Here are a couple I found today while thumbing through my Etsy activity feed:
When is Summer Coming Back? is a treasury created by getlovelights, a new Etsy shop featuring a mother-daughter team who specialize in wearable textiles. The item of mine pulled for their treasury is my Yellow Beaded Chunky Adjustable Ring:
Blue and Gold:
Etsy's billiebrand created this Blue and Gold Treasury. Billiebrand is a lovely accessories shop, featuring items especially for the little ones. The item of mine pulled for this treasury is my Paisley Shade of Orange Flower Brooch:
I hope you enjoy looking through all of the bright, cheery items from these two treasuries! Be sure to leave a comment on the Treasury pages if you would like to share your thoughts on the collection with the treasury maker.
Until next time,
Elle
Posted by Elle at 1:33 PM 0 comments
Labels: EB Updates, Other Artisans, Weekly Treasures
Friday, November 12, 2010
EB Friday Hotlist: More on Microblogging and How to Keep a Positive Brand Reputation Online, Part 1
This is the first half of a two-part article about how average users' mistakes on Twitter can be learning tools for handmade businesses looking to establish their social media presence. I encourage you to check out each linked article and to check back on November 19, 2010 for the second part of this story.
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Check out HautTotes on Twitter. |
If you're like me (i.e. not really at the 10,000+ follower level or even in shouting distance) and don't already have a strong customer base or online following to funnel into Twitter, you're probably reading forum posts, blog articles, and e-newsletters written from these aforementioned social media experts about how to navigate Twitter and increase your followers. There are tons of them out there - and by them I mean both articles and self-declared experts. For this blog article, I'm taking a different approach than I did last time. While I still stand by my advice that using hashtags effectively and filling out your profile information can increase your following, not doing those things will probably not keep people from buying from you. The things that will are the focus of this post. I want to talk about how you can keep the followers you already have and avoid damaging your business with your tweets. This is based on what the experts say, actual real life situations, and my personal experience using Twitter both primarily for business and primarily for social interaction.
Obvious, right? I didn't say these tips would be rocket science. :) Whether you're running a business or just chatting for fun, what you say on Twitter can really come back to bite you in the butt. Don't think so? Remember when Facebook started and then slowly expanded and became more popular? Remember when law enforcement, employers, and school officials started accessing it and then started holding people
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Photo by edvvc |
Anyway, now I'm digressing and feeling nostalgic. If you don't remember the advent of the home computer, the internet, and the subsequent social media explosion dominated by MySpace and Facebook, here's a recent (as in this month) story for you to relate to: Check out what happened to this student who posted a comment on Facebook that landed him in jail, barred him from finishing college, and is basically killing his dreams for the foreseeable future. While I doubt you or the average Facebook user will ever have these kind of consequences for what you post, it's important to bring up because there are more common, lesser consequences for less egregious behavior as well. There are tons of personal problems you could encounter, but for the purposes of this discussion we'll focus on the repercussions for your business.
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Alex Payne's tweet caused considerable backlash. |
- Anything absolutely stupid. Again, if it has the potential to get you in trouble with law enforcement, your boss, or your school, just don't mention it on Twitter. Go old school and do what I did before Xanga and Live Journal became cool - write it down with a pen in a real-life paper journal and keep it off the internet. Remember too, it's not always the case that an offending tweet is inherently stupid and it may even be something you'd say out loud to a friend in real life. Just take a few seconds to think
Did you know that your tweets are in Google and Bing?
- Criticism directed towards a customer. This is dangerous for two reasons. The first should be obvious. That person could come across your rant and decide to do everything they can to oppose you if they haven't already - from leaving scathing feedback to starting an active online campaign against you (I've seen it done). Alternatively, if they are a reasonable person and would have accepted your genuine attempts to correct their dissatisfaction, you pretty much end all chance of that working out when you attack them on Twitter. At best, you've just lost a customer and lost any business that customer might have referred to you. The second reason is also pretty easy to figure out. People are generally turned off by that kind of negativity. A potential customer is going to think "Gee, look at the way she's talking about Customer X. I don't want someone talking about me like that! I bet she has poor customer service if that is how she treats people!"
- Controversial topics. Now this is going to be different for different people. While I originally stayed away from tweets like these, I do now post about my support for LGBT issues, women's rights, and progressive political causes. I've probably lost a few followers for that, but I don't mind. My support
for different issues, especially those affecting LGBT persons, is clearly reflected in both some of my work and in some of the charitable causes I'm involved in through Etsy. If you are someone that has a problem buying from someone that holds these types of convictions, you're not going to purchase from me whether or not I'm tweeting. And for the record, I seem to have a diverse group of Twitter followers who have all types of different belief systems. So there is nothing wrong in theory with voicing your personal opinions on your business twitter, but keep it calm. Don't attack other users for their views, don't bully, and try not to alienate large portions of your potential customer base.
Until next time,
Elle
Posted by Elle at 10:00 PM 0 comments
Labels: ...On a Budget, EB Friday Hotlist, EB Updates, Other Artisans, Tips and Reviews
Friday, October 1, 2010
EB Friday Hotlist: One Year on Etsy
Time flies when you're not quite paying attention! As you know, my focus lately has not been on my craft business and so I completely missed the fact that my one-year Etsy-versary was last month. On September 16, 2010 I concluded my first year of selling online, which quite honestly is a little mind-blowing for me. Now I can't boast that I've turned a major profit or that I'm ready to "quit my day job" (it's not even my goal...), but I still feel like I've been successful. I've learned how to sell at craft fairs, the farmer's market, and the flea market. I've gotten a blog, Twitter, and Facebook following. I've made 25 online sales between Etsy, Zibbet, and Artfire and learned how to package and ship across the country. I've also sold a large wholesale order and seen my jewelry on display in a local shop (more on that in a later post). I've made friends, honed networking skills, and organized and led a local team event. Most importantly I've learned a great deal, not just about running a small, independent business, but about myself - my personality, my strengths, and my passions.
I've been talking a lot about inspiration lately, and if there was one piece of advice I could give to anyone starting out it would be to stay inspired. Do something you really enjoy or it's really just work. Crafting is generally not easy money (hence the popular term "starving artist"), but it is possible to turn your passion into a successful business - whatever "success" means to you.
Many thanks to each and every one of you that read the blog, tweet the posts, leave comments, subscribe to the newsletter, and purchase from the shop. I don't know what I would have done without you this past year. I genuinely appreciate all of your kind words and support. Happy sales!
Until next time,
Elle
Posted by Elle at 11:13 PM 0 comments
Labels: Annoucements, EB Friday Hotlist, EB Updates
Friday, September 24, 2010
EB Friday Hotlist: Pride Edition
Anyone that follows me knows that I'm openly bisexual, a member of the Queer Etsy Street Team, and a huge supporter of all things LGBT. A lot of people celebrated LGBT Pride earlier this year, but here in North Carolina we are celebrating this weekend. Tomorrow I plan to head up to Durham to meet a friend who will accompany me to my first ever pride events (yay!). So, I decided to take this post as a mini-celebration online of something that definitely influences and colors my craft.
As you may have heard (even right here on this blog), the Queer Etsy Street Team is raising money to benefit the Trevor Project. The Trevor Project provides the only 24-hour national (US) suicide and crisis hotline for gay, lesbian, bisexual, transgender, and questioning teens. They also provide a host of other services to benefit queer teens and young people and actively advocate for their rights, protection, and safety. Purchases from our team shop go to benefit the Trevor Project. We are donating 100% of proceeds to them from this year and we're offering free shipping to all customers for all items. Please take a look at the shop and purchase something to support this cause.
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If you're interested in taking a look at other LGBT art, feel free to browse some of my old Weekly Treasures blog posts. You'll find several treasuries featuring queer-themed work found on Etsy.
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I've been talking and thinking about inspiration lately and how I find it necessary in order to create. My bisexuality plays a significant role in my work. Most of you have heard the story before, but to make a long story short...due to stress and a host of other factors (including personal conflict over my identity), I decided to start making jewelry as an outlet. That wasn't the first time I'd ever dabbled in jewelry making though. A couple of years prior I had searched and searched online for bi-themed jewelry and was unimpressed at the relatively minimal selection. I ended up going to Michael's, purchasing an assortment of findings and pale pearls, and making my own bi pride jewelry. I still wear it on occasion and I have a pair of earrings made with the same pearls for sale in my shop (see picture). When I started selling jewelry on Etsy, I made a conscious effort to add an LGBT line so that others in my situation would have a little more to choose from. Unfortunately because of time constraints, I haven't been able to replenish my stock for that line or for any of my others. I am, however, immensely pleased that one of my sources of inspiration turned into a product line that resonated with customers.
What aspects of your personality do you put into your work? What is it about you that bleeds over into your creative projects? Let me know in the comments!
Until next time,
Elle
Posted by Elle at 11:07 PM 0 comments
Labels: EB Friday Hotlist, EB Updates, Queer Team / LGBT Pride
Saturday, September 4, 2010
Announcement: Elle's Beads Future
I'm sure if you regularly follow the blog, you've noticed I'm not posting as much as of late. I feel as though I owe an explanation for this. The good news is that I've made the decision to apply to law school. I want to further my education and I'm taking the time now to prepare for the Law School Admission Test (LSAT) and fill out applications. The bad news is that test prep and application writing take up the time I used to be able to spend on Elle's Beads. While I will still update the blog and my shop whenever I have the opportunity, I won't be spending a lot of time on either for the next few months. Thanks for your patience and understanding. The best ways to get in touch with me will be through Twitter and email. Feel free to drop me a line anytime!
Posted by Elle at 12:00 AM 4 comments
Labels: Annoucements, EB Updates
Friday, August 27, 2010
EB Friday Hotlist: More on Guest Blogging
Two weeks ago I wrote about how guest blogging can benefit your business. If you missed the article, you can check it out here. I put my own advice to use and pitched my Tumblr article from July to Jonathan, the very approachable CEO of Zibbet, and landed the guest blog opportunity. I reworked the article and it was published on the Zibbet blog this week. When you check out the article, you'll notice a small blurb with my information and a link to my blog and my shop are at the top. Remember, depending on the traffic the blog you post on gets, that little piece of web "real estate" can bring real traffic to your blog and your shop. I hope you'll seriously consider taking advantage of this aspect of blogging.
And just in case you're curious, the traffic to my Zibbet shop this week is up 190%. It does work! Happy blogging!
Until next time,
Elle
Posted by Elle at 7:58 PM 2 comments
Labels: ...On a Budget, EB Friday Hotlist, EB Updates
Sunday, August 8, 2010
Weekly Treasures: Rainbow Bright and Cutie Pie
The item of mine that was included is my Square Striped Rainbow Ring:
Posted by Elle at 1:57 PM 0 comments
Labels: EB Updates, Other Artisans, Queer Team / LGBT Pride, Weekly Treasures
Sunday, August 1, 2010
Weekly Treasures: Rainbow and Get Your Pride On
There is an exciting new feature in the new Etsy Treasury, previously known as Treasury East. Treasury now has search capabilities! The search allows you to not only type in tags and themes and pull up related treasuries, but you can also type your name in the search bar to see a list of every treasury you've created or in which you've been included. If you haven't tried it yet, I encourage you to go check it out! It makes Treasury more manageable and allows you to find treasuries you're in that aren't registering on Craftopolis because the curator didn't click on every listing.
I found several treasuries I didn't know about, and I'm sharing two with you today. Rainbow was created by lala24ch on Etsy. Check it out below:
Posted by Elle at 1:22 PM 0 comments
Labels: EB Updates, Queer Team / LGBT Pride, Weekly Treasures
Wednesday, July 28, 2010
Weekly Treasures: Plum Passion
Here is another of my Kaboodle styleboards featuring plum colors:
As usual, this styleboard is both all-Etsy and was built around one of my own items. The item I used this time was my Plum Czech Glass Beaded Cluster Ring:
Building these boards has been both a fun exploration into handmade and vintage items sold by other Etsy sellers, but it has also opened my eyes to the possibilities of my own products. I like to make simple, elegant pieces and I love my bold, statement jewelry even more. Building these styleboards around different pieces allows me to envision how the jewelry I make can actually be worn as a fashion accessory. I challenge anyone to give it a go with one of your own items and see if you're not inspired! (Remember per Kaboodle rules, you're not allowed to have more than one of your own items in a styleboard.)
Do you Kaboodle? Add me as a friend! And be sure to leave your own link in the comments!
Until next time,
Elle
Posted by Elle at 9:26 PM 2 comments
Labels: EB Updates, Other Artisans, Weekly Treasures
Thursday, July 22, 2010
Weekly Treasures: Azure Dreams
Here's another one of my Kaboodle Styleboards, this time featuring items in shades of blue:
All of these items are from Etsy. Be sure to click on the Styleboard so you can visit the different shop owners. Items are often not still available because they were added to the Kaboodle search months prior, but have no fear - the earrings I based this collection around are still currently for sale in my shop!
Posted by Elle at 10:05 AM 0 comments
Labels: EB Updates, Other Artisans, Weekly Treasures
Sunday, July 18, 2010
Weekly Treasures: Mosquito Coast
One of my most unique pieces of jewelry has been featured in a rather different summer treasury entitled Mosquito Coast. It features - you guessed it - mosquito-themed items. Check it out:
Posted by Elle at 7:55 PM 0 comments
Labels: EB Updates, Other Artisans, Weekly Treasures
Wednesday, July 14, 2010
Weekly Treasures: Fuchsia Fashion
Now that I can make Styleboard collages on Kaboodle, my weekly treasures posts will include them as well. Check out my latest compilation of items from Etsy. Click on the picture to see the Styleboard on Kaboodle as well as see who the individual sellers are:
I'm still finding it fun to build the collage around one of my funky jewelry pieces. This time I used my funky fuchsia beaded ring:
Until next time,
Elle
Posted by Elle at 7:56 PM 2 comments
Labels: EB Updates, Other Artisans, Weekly Treasures
Thursday, July 8, 2010
Weekly Treasures: Red, White, and Queer
Independence Day may be over in the United States for 2010, but it hasn't been forgotten by those on Etsy. There was a huge outcry over the seeming lack of Front Page treasuries celebrating the holiday, so many people decided to create and promote their own treasuries to celebrate - some were even curated by sellers from other countries who wanted to show their support. To see the treasury I created, check out my July 4th post.
BunnyKissd, a Queer Etsy Street Team member and jewelry artist, took it upon herself to come up with a queer patriotic treasury featuring team members' red, white, and blue work:
Be sure to check out the entire treasury and give our team a little support by clicking on the items and then leaving a comment at the bottom.
Do you have a treasury that you've recently created or in which you've been featured? Leave a link in the comments!
Until next time,
Elle
Posted by Elle at 12:00 AM 0 comments
Labels: EB Updates, Other Artisans, Queer Team / LGBT Pride, Weekly Treasures
Wednesday, July 7, 2010
Weekly Treasures: 24 Karat Gold and Queer Team Challenge
Orange Glass Seed Bead Wrap Around Bracelet $15.00
Have you been in or created a treasury lately? Leave your link in the comments!
Until next time,
Elle
Posted by Elle at 12:00 AM 2 comments
Labels: EB Updates, Other Artisans, Queer Team / LGBT Pride, Weekly Treasures