Photo by the justified sinner on Flickr Used under Creative Commons license |
Tip #1 Make sure you utilize your social media tools effectively. If you're on Twitter, tweet an item a day and tag it with #handmade, #shophandmadethisholiday, #cybermonday, #(etsy, artfire, zibbet, etc.),
#(product type), etc. Make sure you send out an email to your mailing list and/or a Facebook post to your fans letting them know about any holiday-specific sales or great gift items you have. One fun idea is to do a 12 Days of Christmas sale with a new item on sale each day, announced that day. It generates buzz and keeps people coming back to your social media sites...for at least 2 weeks anyway. It's important though to remember to keep promoting on social media even if you're not having a big sale. See Tip #3 for more information on that.
Tip #2 Check out what your selling venue provides. Every year the major selling venues have item tags and special twitter hashtags to use to promote the Black Friday/Cyber Monday sales. There's much more available though every year, so do your research. Did you know that Etsy now has % off coupon codes and Timothy Adam now has a site where you can promote them? Or that Zibbet has gift guides to which premium sellers can add their own items? (Yes, they are now live.) Or that you can now put all of your items on sale at once in your Etsy shop via a third party site? Do a little research on the newest features of your venue so that you can maximize your use of them this shopping season.
Photo by SSSasky on Flickr Used under Creative Commons license |
I hope these three tips will help you as you take on your holiday selling adventure. Best wishes for many, many sales!
Happy holidays!!
Elle
0 comments:
Post a Comment