This is the second part of a two-part article on Twitter mistakes for handmade businesses to avoid. You can read the first half here.
Continuing on with our discussion, it is important not just to control your own content but also to control what content written by others you publicly share.
In other words, pay attention what other people say and make a determination on whether or not passing the tweet along has the potential to hurt your business and/or your credibility. Twitter has some concrete ways that you can show your stamp of approval and disseminate content to others. Making use of these tools can make you a more interesting person to follow, but they need to be used carefully and thoughtfully.
|This is an example of a retweet.|
Favoriting tweets on Twitter is quite different. If someone tweets something you like, find funny or interesting, or for any other reason you want to keep it bookmarked, you can click a clear star that appears next to the tweet which will then turn gold. You can go to your favorites list via the Twitter website or a third-party application and it's just like clicking the drop-down menu on your browser that lists all of your bookmarked webpages - all of your favorite tweets are right there. While these two features are obviously very different, the advice is pretty much the same for both of them:
- Never recommend a tweet you haven't read. For all intents and purposes, retweeting a link means you recommend your followers take a look at it. If you're going to share content with your followers you need to make sure that it's legit. Check the original poster out (if that information is still with the tweet) to make sure they aren't a scammer or sending people viruses. If you don't trust that you can click on the link without causing harm to your computer, don't share it with anyone else, please! (We all thank you in advance.) If you trust the link, click it and read the web page, article, photo caption, or whatever is being shared. Make sure you're really okay with sharing the content. Not clicking just because you trust the original twitter can cause you to spread false or misleading information, information that isn't really relevant (titles can be misleading), or just offensive material. Here's an extra tip I read recently - show your followers that you're intelligent, well-versed in your subject matter, and interesting enough to continue following by adding your opinion in as well. Don't just link drop. Instead tell your followers why you cared enough to RT and why they should care enough to click (most people don't). Can't do it in 140 characters? Try this.
- Never favorite something you haven't read and aren't prepared to justify. I will qualify this by stating that until writing this post last Saturday, I didn't even know my favorites were available for the public to see. I actually got the inspiration for this blog post after seeing this controversy surrounding Sarah Palin hit the blogosphere. (skip down to Update 3 - the information before that is irrelevant to this discussion). Anyway, I'm not suggesting that the news media is going to report what you favorite on Twitter, because you're probably not as famous as Gov. Palin if you're reading my blog. Remember, I'm showing extreme real life examples to show you that it's always crucial to think then act, even though it's "just" the internet.
See the star?
I hope you have a safe and happy holiday season!