This week I want to talk about the indie movement in general. Regardless of whether or not you sell online or at craft fairs or both, regardless of whether this is a hobby for you or a business or both, you are selling your items so that people will buy them from you. Your motivation may be different from the next person, but the basic goal is still the same - sales.
|Stories by vasta on Flickr|
Used under Creative Commons
So why should someone buy a (insert name of craft here) from you as opposed to Walmart? I can get cheap, trendy jewelry there for a fraction of the price of some I see on Etsy. I can buy crocheted cozies, dyed scarves, and trendy shoes all in the same place without paying shipping or walking around a dusty farmer's market in the heat/cold/rain. What makes the handmade or vintage items you sell better than the mass-produced beauties in stores like Walmart?
|Stories by normalityrelief on Flickr|
Used under Creative Commons license
This week's suggested reading list will give you some ideas on how to figure out what your story is and how to turn that story into selling points to present to potential buyers.
Buy Handmade: Why Buy Handmade? - Article with some of the reasons why people are choosing to buy handmade. Check out the list of links for ideas that may help you with developing your story and deciding why your indie shop is unique.
Etsy Blog: How to Sell Your Story with Johnny B. Truant - Article with great ideas on how to incorporate your story into your item listings to get people more interested in buying your items.
Etsy Community: Etsy Shop Makeover Challenge: Storytelling - Step-by-step article that helps you define your story, develop it, and turn it into a compelling artisan/shop profile, from the talented storyteller whose YouTube video I've embedded above.
Until next time,
P.S. My six word story is: Strength is the will to overcome. What's yours? Leave it in the comments after checking out Suggested Reading article #3.