I get asked frequently how I manage to update my various social media accounts with fresh content on a regular basis. While life does get in the way sometimes, I am able to minimize disruptions by scheduling things in advance and working hard to get as much done as possible when I do find a few free moments. One of the tools that helps me do this more efficiently is Postling.
Postling is a scheduling website that lets you post things to your various social media sites from their portal. You can add a variety of social media accounts to your "brand," including Facebook, Twitter, Flickr, LinkedIn and Blogger. Once you've added the social media account, you can use Postling to update it, either by an immediate post or a scheduled one. You're also able to check your "stream" or the feed of posts that come from those you follow on a particular network.
I prefer to update my Facebook and Flickr accounts manually, and I use TwitterFeed and Hootsuite to schedule my Twitter posts. I signed up for Postling primarily to deal with a problem I've encountered with Tumblr. Tumblr can be a great marketing tool and I'm currently using my micro-photo blog there to promote my brand name, the indie community, and Zibbet. However, I have had a problem with Tumblr's internal scheduling feature. I would set a few photos to be posted over the course of the coming week and check in a few days to find that they hadn't posted. Ack!
Postling eliminates my need for concern. I simply create posts in much the same way I would in Tumblr. I add tags and set the date and time I want my posts to appear. I can confirm that the posts are set up the way I want them to be by checking the "Drafts and Scheduled" section (pictured below). I typically set up about two weeks worth of posts at once, and it takes me about 30 minutes or so from start to finish (depending on how long it takes me to find the pictures I want). I then set a Google Calendar alert to remind me when my posts are running out so that I can redo the process when necessary.
My understanding is that Postling has a variety of other features for paid members. As I only utilize their free service, I can't recommend those features. I will say that Postling has helped me keep my Tumblr consistently updated and for that reason I recommend checking out their free service if you're looking for a post scheduling service.
Have you used Postling? What are your thoughts on it? Have any other schedulers you use? Let us know which ones so we can check those out too!
Until next time,