This week's website is Handmadeology University. The site is run by a man named Timothy Adam, a successful Etsy seller and blogger. I was pointed to this website by a tweet by someone I follow and decided I might as well check it out. After all I didn't make my first Etsy sale until today so at the time my shop had no customers. Timothy offers a 5-day free marketing course through HMU with information that his website claims will get sellers more traffic and sales. I decided to take the course and this is what I found out:
Despite the style of the website (which reminds me of some exploitative websites where you have to pay after a trial period), the course is absolutely free. You're only required to enter your email address and then wait for the daily emails from Timothy.
Each lesson is about using social media and marketing strategies to your advantage. Timothy covers Facebook, blogging, and Twitter over the course of the week. After each lesson you can leave a comment at the bottom of the page and he says he reads each one of them. I found the information about blogging very helpful, but the vast majority of the rest of the material were things I'd already figured out on my own by doing my own research. If you're already savvy about social media, this course will be very basic for you. If you are new to social media or want information about how to maximize your use of these services, this course gives you the basics you need to set up your blog, use Twitter (though I disagree with his mass follower strategy, it does work), and get a Facebook page for your business. I was not impressed personally by the course because I was already doing just about everything he suggested, but according to the comments from others the information has really been helpful to some and may be a good starting point for you in getting more traffic to your shop.
My verdict? Definitely check out this site if you are not familiar with blogging, Twitter, or Facebook and if you need advice on how to get more traffic to your sites. If you already have mastered these points, plan on using this course as a refresher and check out the link in the sidebar to the most recent Webinar for additional information from Timothy. (Be aware, I tried this but the sound quality was too poor for me to hear it without using headphones.) Proceed with caution if you decide to pay for the advanced services, and please let me know in the comments below whether the information you obtained through them was helpful to you.
Until next time,